Before
babigum7.com
Case Study
Case Study: Babigum
Turning an industrial website into a B2B order platform.
After
babigum-website.vercel.app
7core catalog paths
3lead actions
1clear B2B flow
Context
The business and the challenge
Babigum is an industrial business that needs a clearer digital structure for products, categories, inquiries and custom orders.
Expected result
What this means for the business
The redesign makes the website useful for sales: it explains the offer faster, routes buyers into the right category and sends a cleaner request to the team.
Problems
What was holding the business back
Old website structure
The site mixed information without a clear path for industrial clients.
Products hard to understand
No clear way to explore categories, options or specifications.
No clear order flow
Clients did not know how to request a quote or place an order.
Manual communication
Every inquiry required time-consuming back and forth.
No custom calculators
Pricing for variable orders had to be calculated by hand.
Weak mobile experience
Mobile users struggled to navigate the site.
No clear B2B inquiry process
B2B clients had no structured way to send orders or specifications.
Before / After
Design and architecture comparison
The main change is not only visual. The new site has a clearer information architecture, so industrial buyers can understand the offer and act without waiting for a manual explanation.
Static industrial brochure
- Product groups were present, but the buying path was not obvious.
- Visual hierarchy did not separate company trust, categories and conversion actions.
- The architecture pushed users into manual contact before they had enough context.
- Mobile navigation felt like reading a page, not completing a purchasing task.
B2B catalog and lead platform
- The first screen explains the business, trust signals and next action immediately.
- Catalog categories are organized around how buyers search for solutions.
- Quote forms, dimensions and selected category travel together into the inquiry.
- The architecture can expand into payments, backend pricing and CRM handoff.
Solution
What Minox Digital built
Minox Digital redesigned the logic of the website as a B2B order platform.
Product categories
Clear, structured catalog with categories that match how clients buy.
Product pages
Focused product cards with the right information and a clear CTA.
Custom calculators
Built-in calculators that convert specs into a price or quantity in seconds.
Inquiry forms
Structured request forms with full context straight to the sales team.
WhatsApp lead flow
WhatsApp as a primary inquiry channel with clear handoff to a human.
Better mobile structure
Mobile-first navigation and ordering experience.
Future payment integration
Structure prepared for adding online payments and self-service ordering.
Architecture
From scattered pages to a scalable system
Entry pointsHome, solution categories, materials and industries create multiple ways into the catalog.
Decision layerCategory pages, tabs and benefits help the buyer narrow the request.
Conversion layerQuote form, dimensions, selected category and contact forms create structured leads.
Future backendThe same structure can connect to pricing rules, payments and document generation.
Visual flow
The new customer journey
Old website
→
New catalog
→
Calculator
→
WhatsApp inquiry
→
Sales follow-up
Every step is intentional. The site filters and qualifies inquiries before they reach the sales team, so the team spends time on real orders, not on explaining basics.