Case Study: Babigum
Turning an industrial website into a B2B order platform.
The business and the challenge
Babigum is an industrial business that needs a clearer digital structure for products, categories, inquiries and custom orders.
What was holding the business back
Old website structure
The site mixed information without a clear path for industrial clients.
Products hard to understand
No clear way to explore categories, options or specifications.
No clear order flow
Clients did not know how to request a quote or place an order.
Manual communication
Every inquiry required time-consuming back and forth.
No custom calculators
Pricing for variable orders had to be calculated by hand.
Weak mobile experience
Mobile users struggled to navigate the site.
No clear B2B inquiry process
B2B clients had no structured way to send orders or specifications.
What Minox Digital built
Minox Digital redesigned the logic of the website as a B2B order platform.
Product categories
Clear, structured catalog with categories that match how clients buy.
Product pages
Focused product cards with the right information and a clear CTA.
Custom calculators
Built-in calculators that convert specs into a price or quantity in seconds.
Inquiry forms
Structured request forms with full context straight to the sales team.
WhatsApp lead flow
WhatsApp as a primary inquiry channel with clear handoff to a human.
Better mobile structure
Mobile-first navigation and ordering experience.
Future payment integration
Structure prepared for adding online payments and self-service ordering.
The new customer journey
Every step is intentional. The site filters and qualifies inquiries before they reach the sales team, so the team spends time on real orders, not on explaining basics.
What this means for the business
Clearer customer journey
Visitors always know what to do next, from landing to inquiry.
Better quality inquiries
Inquiries arrive with the right context, ready to be quoted.
Less manual explanation
Catalog and calculators answer the most common questions automatically.
Faster quoting process
The team responds to qualified inquiries in minutes, not hours.
More professional B2B image
The brand now looks and feels like a serious B2B platform.
Better readiness for ads and sales
The funnel is structured and ready to convert paid traffic.